Macau | 22 & 23 February 2011

The Qualitative 360 Asia conference (formerly QRWEB) was held on the 22 & 23 February 2011 in Macau, China. This unique and highly interactive event brought together top academics and industry practitioners to discuss and brainstorm the latest online methodologies for qualitative research. This conference was co-organised by Merlien Institute and University of Macau.

Topics that were discussed and debated in this conference include:

  • What are the advantages and disadvantages of conducting qualitative research online?
  • Integrating Web 2.0 into traditional qualitative research: what needs to be adapted?
  • Gaining actionable insights for brands through digital ethnography
  • Understanding when to use online methods over traditional offline methods
  • How to design, execute and report online qualitative research studies?
  • Developing participant recruitment strategies: what are the challenges and pitfalls?
  • Keeping stakeholders engaged: how to keep clients involved in your online research
  • Discussing challenges and issues while carrying out qualitative analyses in social media
  • Developing engaging market research online communities (MROCs) for qualitative research
  • Exploring the use online research community for understanding cultural assumptions
  • Evaluating different types of activities and approaches with the online research community
  • Discussing the use of multiple online communities for one large research study
  • Identifying the pros and cons of MROCs over online panel and focus groups
  • Utilising a mobile platforms to capture the ‘moment’: capturing text, pictures and videos in real-time
  • Utilising cutting-edge online qualitative research techniques for evaluating government web applications