Ernest Hui, Head of Design at Cathay, leads a team focused on creating innovative, user-centric designs. With extensive experience in UX research, they drive design strategies that enhance user experiences and achieve business goals. Ernest excels in user research, interaction design, and usability testing.

Esther Tan is the Global Director of Marketing & E-Commerce at Plaza Premium Group, leading the development of the Group’s marketing and digital strategies, driven by a curiosity about human behaviour, customer experience, and data. Her expertise spans e-commerce, digital marketing, CRM and loyalty, backed by over 20 years of experience across the aviation, travel, and hospitality industries.

Yashan joined Google in December 2021, bringing with him deep expertise in consumer insights and analytics. Based in Singapore, he leads Google's Brand & Consumer Insights team. This team uncovers data-driven learnings and insights for Google's consumer-facing products, including Search, Gemini, Google Pixel, Android, Google Play, and the overarching Google brand. Their mission is to empower marketers with data-driven learnings, insights, and recommendations by developing and implementing research programs that inform future marketing strategies and go-to-market initiatives. Yashan began his career in the UK, working at JWT, Ipsos and Nielsen before moving to Hong Kong in 2017. In 2020, he relocated to Singapore as Commercial Director for Blackbox Research.