Italy | 18 & 19 January 2012

The 2nd Annual Qualitative 360 conference was held on the 18 & 19 January 2012 in Milan, Italy. The goal of this conference was to bring together leading research practitioners and academics to discuss and brainstorm the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands.

Companies that attended this event include Sara Lee, Nestle, TNS, GfK,  Millward Brown, Takeda Pharma & many other leading technology firms. Delegates discussed how qualitative techniques can be used for research, marketing, new product development, brand engagement and insight generation.

Conference Format:

The conference format included invited speakers, interactive work sessions and brainstorming workshops. Below were the key themes that were discussed at the conference:

  • Successful case studies on brand engagement using social media research
  • MROCs and online communities for qualitative research
  • Best practices, ethical and privacy issues in online qualitative
  • Evolving methodologies: mixed methods, mobile research and user experience interfaces