Qualitative 360 is celebrating its 5th anniversary on February 19-20, 2014 – and we will be doing so in style in the beautiful city of Istanbul. Building on the continued success of the only leading global conference series focusing on qualitative research and insight, QUAL360 will feature exciting speakers, cutting edge discussions and a review of the latest methodologies, tools and case studies available.
Qualitative research is becoming increasingly front of mind for client researchers and agencies alike. The rapid development of new methodologies like neuroscience, behavioural economics, netnography together with the ever faster development of new technology tools are presenting new opportunities but also challenges for the qual community.
