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Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all comes down to the idea of adaptability, innovation and the actual impact market research can have on product development, marketing, and business strategy. At the upcoming Qual360 APAC conference on Oct 19 and 20 in […]

One of the hardest, yet most crucial, aspects of marketing research is to decode consumers’ decision making processes. Companies need to go beyond numbers to understand consumer behaviour. However, leveraging qualitative research as a source of competitive advantage remains a challenge for many organisations. At the upcoming Qual360 APAC on October 19 & 20 in […]