Tag Archives: qual360

Here’s three reasons why you won’t want to miss QUAL360 APAC 2016

What really sets the Qual360 conferences apart from others is that we’re always looking for the most innovative and interesting methods to engage not only in the field but in the conference room. Why have boring, same again topics and presentations when you can share some of the best approaches to qualitative research that are […]

Qualitative research in the age of big data and smart machines

In a world of ever-evolving technologies, big data and smart machines, there is a risk that brands overlook the importance of fostering emotional connections with customers. Using algorithms to predict behaviors can be really exciting but qualitative research’s particular strength is that it adds a game-changing, emotional dimension to the narrative that  numbers reveal. At […]

Call for Papers for Qual360 Europe 2017 – The Rise of Big Qual

QUAL360 Europe 2017 will take place on Feb 15-16 in the beautiful city of Amsterdam. The Call for Papers is now open! Inspire us with your most innovative research, radical solutions, new methodologies and amazing success stories. The theme for the 2017 QUAL360 global conference series is ‘The Rise of Big Qual’. With qualitative research […]

Changing research processes at General Mills

The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product innovation and the expansion of existing product portfolios. How can researchers respond to this increased pressure and what tools are available to help them along the way. This will be […]