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Thank you for joining us in Singapore for our QUAL360 APAC conference. The 7th annual conference was attended by a record number of delegates. It also saw a strong client side participation, showing that more and more clients realise the value that qual can provide for their business. Special thanks go out to our speakers, […]

In a recent post, I wrote that qualitative research is not only alive and kicking, but also has seen a lot of growth in 2016. If the latest Qualitative360 conference in Singapore is any measure, this can definitely be confirmed. Not only was the 7th annual conference attended by a record number of delegates, but […]

QUAL360 North America 2017 will take place on April 5-6 in the beautiful city of Washington D.C. The Call for Papers is now open! Inspire us with your most innovative research, radical solutions, new methodologies and amazing success stories. The theme for QUAL360 conference series 2017 is ‘The Rise of Big Qual’. With qualitative research […]

What really sets the Qual360 conferences apart from others is that we’re always looking for the most innovative and interesting methods to engage not only in the field but in the conference room. Why have boring, same again topics and presentations when you can share some of the best approaches to qualitative research that are […]

QUAL360 APAC 2016 is happening in less than 2 weeks and we are incredibly excited about the great cast of speakers sharing their ideas. I appreciate the fresh inspiration and energy that these leaders are bringing to the table, so I spent some time interviewing them. Hopefully, this will give you a sneak peek into […]

In a world of ever-evolving technologies, big data and smart machines, there is a risk that brands overlook the importance of fostering emotional connections with customers. Using algorithms to predict behaviors can be really exciting but qualitative research’s particular strength is that it adds a game-changing, emotional dimension to the narrative that  numbers reveal. At […]

Press Release, Berlin (Germany) Sep 13, 2016 Merlien Institute has opened its Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series. The conferences will be held again in Europe, North America and APAC. Working closely together with national and international industry bodies, QUAL360 fills the gap for localized content in the global […]

Economic growth in Indonesia has fallen to the lowest level for almost five years, according to the latest data, but still having a stronger position to face an economic downturn than in the past. Southeast Asia’s largest economy, is finding it harder to fire up its engines of growth with the ending of the commodities […]

QUAL360 Europe 2017 will take place on Feb 15-16 in the beautiful city of Amsterdam. The Call for Papers is now open! Inspire us with your most innovative research, radical solutions, new methodologies and amazing success stories. The theme for the 2017 QUAL360 global conference series is ‘The Rise of Big Qual’. With qualitative research […]

The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product innovation and the expansion of existing product portfolios. How can researchers respond to this increased pressure and what tools are available to help them along the way. This will be […]