Conference Agenda

• Understanding how AI-driven qualitative research can maintain relevance to end-user
• Transforming qualitative insights into sustainable product opportunities
• Leveraging qualitative research to emerge product innovation and market adaptation

As artificial intelligence continues to permeate various aspects of our lives, its potential role in market research is becoming increasingly significant. This presentation delves into a critical examination of how consumers respond differently when participating in interviews moderated by an AI agent compared to a human moderator.

• Why “AI moderation” and “scaling qual” are no longer sufficient: Understand how forward-thinking brands are moving beyond automation to unlock holistic, human-centric insight with GenAI.
• How participative AI reshapes the role of the researcher: Learn how Conveo’s AI collaborator supports smarter study design, richer conversations, and dynamic insight generation—amplifying rather than replacing human expertise.
• What’s next for insights: from data to influence: Discover how compounding insights, multi-modal video analytics, and real-time co-creation help insight teams drive faster, more meaningful business impact.

• Digital Twins and Data Quality: Understanding and validating the relationship between actual and synthetic data while ensuring reliability in AI-generated insights
• Identifying research methodology blind spots and exploring opportunities within current digital tools, including but not limited to AI
• Exploring the essential role of human researchers in today's research landscape. Why do we still need humans?

• Insight isn't universal - it only creates impact when it aligns with the receiving team's cultural and organizational context
• Research often fails because it's delivered without considering team dynamics, cultural differences, and how different stakeholders interpret information
• Transform insight delivery from simple transmission to thoughtful translation by adapting tone, format, and structure to match organizational and cultural needs

• Uncovering real friction through service blueprinting with cross-functional teams
• Co-creating with frontliners and users to design solutions grounded in reality
• Showing what AI can’t replace: empathy, collaboration, and human alignment

• Implementing pre-screening techniques to ensure participant readiness and emotional safety
• Building appropriate support systems into research design
• Managing disclosure protocols and follow-up care recommendations
• Adapting questioning techniques for emotional intelligence and participant comfort

• Master communication tactics that translate research insights into business language executives understand
• Develop ROI frameworks that demonstrate clear connections between research decisions and revenue outcomes
• Build cross-departmental alliances to embed research-centric mentality throughout organizational decision-making

• Strategic Resource Allocation: Optimizing research budgets and team capabilities while maintaining quality and impact during economic constraints
• Agile Methodology Adoption: Implementing flexible research approaches that can quickly adapt to changing market conditions and stakeholder needs
• ROI Demonstration: Developing robust frameworks to measure and communicate research value to secure continued investment in uncertain times

• Evolving Methods: Integrating social listening and digital footprint analysis into consumer insight
• Integrated approaches on quantitative behavioral analysis and qualitative research
• Latest Technologies to enable the approaches and the prequisities

• By 2050, nearly one in three people will be 50+, driving 60% of global spending, yet a mere 5-10% of marketing budgets cater to this demographic, highlighting vast untapped opportunities for brands. Shift your focus from youth to the overlooked powerhouse: the silver generation
• How to move beyond demographics to understand people in 3D: motivation, social connection and cultural context
• Why designing for the overlooked leads to better solutions for all
• How AI can help reframe insights, fuel creativity, and optimize concepts for greater impact

• What are the strategic considerations in managing resource constraints effectively through in-house hiring and external partnership with the backdrop of economic downturn and AI maturity levels
• Addressing management's perception of internal vs external findings - how to maintain research credibility while improving efficiency
• How to develop robust in-house qualitative research capabilities

• Using AI to boost relevant consumer signals while reducing background noise in social listening data
• Developing frameworks to verify AI-identified insights against actual consumer needs
• Exploring how enhanced NLP capabilities can better understand context, sentiment, and cultural nuances in social media discussions

• Exploring how Gen Z young consumers connect with local vs. global brands through memes, emojis, and digital expression
• Using meme diaries, emoji storytelling, and peer-led sessions to capture authentic Gen Z insights as an innovative research methods
• Creating a framework to decode Gen Z's emotional connections to brands through their preferred communication styles and digital culture.

• Combatting declining market share, reduced visibility and diminishing brand equity through strategic repositioning
• Leveraging neuroscience to understand unconscious consumer needs
• Anchoring the brand in universal human motives by developing a compelling and culturally adaptive brand narrative
• Expanding this methodology across other Whole Earth Brand products
• Understanding how neuroscience-driven insights can future-proof brands

• Understanding the (messy) reality of retirees and pre-retirees
• Creating a segmentation model that embraces contradictions instead of flattening them
• Using qualitative immersions, consumer narratives, and semiotic analysis to identify these tensions and see them as creative energy fields — spaces where brands like Kotak can build meaningful connection
• Understanding and harnessing the contradictions that drive consumer behaviour, rather than oversimplify them
• Take-aways and action points: Unlocking a transformational shift for Kotak Life

• The Future of Research Roles: Examining career paths and skill requirements as AI transforms qualitative research
• Cross-functional Integration: Strategies for seamlessly combining UX, CX, and Market Research capabilities while optimizing resources
• Maintaining research integrity while expanding reach and efficiency across disciplines