Global Reach – Local Flavour
Qual360 is the only global conference series dedicated to qualitative market research. With its 17+ Years of Driving Innovation in Qualitative Research, Qual360 is a unique event catering to a strong global community of dedicated “Quallies”. Our strength lies in bringing together a unique mix of research professionals from international brands, leading agencies and independent industry experts.
Qual360 is all about networking, learning and creating new opportunities. Industry leaders join to discuss innovative research approaches, learn about the latest methodologies and how to leverage new types of insight. Each conference agenda is steered by an independent advisory board that reviews all speaking proposals, ensuring the highest possible quality.
View replays from QUAL360 APAC 2023
Hear from innovative thinkers – keynotes, panels, roundtables, and interactive discussions.
Network with senior decision makers from the market research and consumer insights industry at Qual360.
Find strategic partners and discover the latest tools and technologies to power your business.
THE FUTURE OF DIGITAL TWINS AND AI IN QUALITATIVE RESEARCH
- Digital Twins and Data Quality: Understanding and validating the relationship between actual and synthetic data while ensuring reliability in AI-generated insights
- Identifying research methodology blind spots and exploring opportunities within current digital tools, including but not limited to AI
- Exploring the essential role of human researchers in today's research landscape. Why do we still need humans?
IT’S NOT THEM. IT’S YOU: WHY YOUR INSIGHT DOESN’T LAND
- Insight isn't universal - it only creates impact when it aligns with the receiving team's cultural and organizational context
- Research often fails because it's delivered without considering team dynamics, cultural differences, and how different stakeholders interpret information
- Transform insight delivery from simple transmission to thoughtful translation by adapting tone, format, and structure to match organizational and cultural needs
SILVER IS THE NEW GOLD – INNOVATION BEYOND AGE STEREOTYPES
- By 2050, nearly one in three people will be 50+, driving 60% of global spending, yet a mere 5-10% of marketing budgets cater to this demographic, highlighting vast untapped opportunities for brands. Shift your focus from youth to the overlooked powerhouse: the silver generation
- How to move beyond demographics to understand people in 3D: motivation, social connection and cultural context
- Why designing for the overlooked leads to better solutions for all
- How AI can help reframe insights, fuel creativity, and optimize concepts for greater impact
UNLOCKING CANDEREL'S BRAND DNA: ESTABLISHING A NEW GLOBAL EMOTIONAL POSITION
- Combatting declining market share, reduced visibility and diminishing brand equity through strategic repositioning
- Leveraging neuroscience to understand unconscious consumer needs
- Anchoring the brand in universal human motives by developing a compelling and culturally adaptive brand narrative
- Expanding this methodology across other Whole Earth Brand products
- Understanding how neuroscience-driven insights can future-proof brands
