Yuichi Shimizu, Japan National Tourism Organization

Senior Assistant Manager

Yuichi is a Senior Assistant Manager at the Japan National Tourism Organization (JNTO) since 2017. With ten years of experience as a tourism policy consultant, his background experiences range from supporting the recovery of a disaster-stricken town in Tohoku, to developing minority-inclusive and eco-friendly tourist activities in Okinawa Prefecture. In his current position in the Research & Marketing Section, at the JNTO Global Strategy Headquarters, Yuichi has introduced MROC for studies on regional tourism, to achieve a deeper understanding of customers’ ways of traveling, their purposes and their value-based decisions.


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