Varun Arora Varun Arora

Deputy General Manager
Purple Audacity Research & Innovation

Started working in 2007 with Travel Industry and worked across various organizations – Intelenet Global, Abacus, Interglobe. He was majorly involved in Content development & Delivering trainings in travel domain. It was these interactions with people, which often left him intrigued about people and their behaviour, and finally made him pursue a career in market research.

About four years ago, he joined Purple where he has worked with various categories such as FMCG, cigarettes, alcohol, automobile, telecom, electronics and with developmental sector with across all SECs. To accomplish his dream of becoming an expert in consumer behaviour, pursuing his Masters in Psychology.

He is a Bachelor in Tourism Studies & an MBA in Marketing from IMT- Ghaziabad

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