Tricia Ngiam, Universal Music Group

Regional Insights & Brand Partnerships Director

Tricia’s experience in consumer insights is akin to a fine blend of whisky that’s been aged for more than 12 years. Distilled across a myriad of sources from traditional market research to the latest social buzz through data analytics, the artful blending of different perspectives and resources results in a rich and unique take on not just consumers but people on the whole. This is not only critical for crafting sound brands and product mixes for the people we serve, but allows us to connect with them more closely on a shared purpose, all for the greater good.


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