Thomas Wasser, SHISEIDO

Global Director, Omni-Channel Marketing
Thomas has been a front-runner in connecting brand perception and consumer experience. Being educated as Innovation Management engineer at the industrial design university in Delft he has managed to be an expert in creative problem solving and designing new touch-points required to increase the brand engagement with consumers. Having done this at previous companies by for instance; starting Social teams at Samsung and building CRM and loyalty plans from scratch at Asics globally.

Currently responsible for the Omni-channel experience for Shiseido Ginza Tokyo brand at Shiseido Co.. Working with colleagues worldwide trying to get a complete consumer understanding and delivering the most innovative best in class experience through a strategic approach around needs and priorities. Current scope involves E-commerce, O2O activation, CRM & data driven engagement, Media transformation and UX driven strategic planning towards 2023.

Thomas is always looking for the next big thing, understanding needs from all stakeholders and to work closely together with multi-disciplinary teams to achieve business successes. Outside work he enjoys cooking together with friends, spending time either under water or on the snow and brewing his own beers.

Fun fact; when I started my career, I did not get my hands dirty, I got them very clean! My first job was about connecting brand expression to user expectation by developing new foaming profiles for laundry detergent.


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