Sourav Dutta, JC Penney

Director – Analytics COE

Sourav Dutta is a marketing analytics and strategy leader with JCPenney, a leading US retailer. He has more than 15 years of experience in applying the art and science of data strategy in retail, technology and telecom space. In his current role, Sourav leads the Analytics Centre of Excellence for JCPenney in Bangalore and empowers the business in making data based decisions that impact the company’s pricing, promotion, sales, operations, human resources and digital strategy. Prior to J C Penney, Sourav has led research, analytics and consulting practices for retail and technology enterprises like Hewlett Packard and Target Corporation.


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