Smriti Singh Bhatia, is a seasoned Qualitative researcher, passionate about innovating insight solutions for greater actionability and creating value for business. She is the founder of InQognito Insights, a new age research start up, successfully delivering path breaking consumer insights delighting business across the globe. Sanjana Mangat, is an experienced Consumer Insights professional with over 13 years of experience at the agency and the client end. Being a part of Flipkart for close to 6 years, she has seen digital consumer behaviour emerge and evolve from close quarters. She is a huge proponent of powering traditional research methods with technology to deliver value to businesses. She translates her passion of understanding people into Strategic insights and has identified growth hacks that have helped the Mobile and Fashion online businesses achieve fierce growth at Flipkart.