Founder Director & CEO
Purple Audacity Research & Innovation
Shubhabrata Roy is the Founder Director and CEO at Purple Audacity. He has over a decade of experience in the research industry; leading and managing research studies for a range of categories including health, education, FMCG, telecommunication, apparel & retail. A commerce and management disciple, today combines his business skills with the riches of Philosophy, Sociology and Semiotics as a Qualitative Researcher.
His fascinations revolve around understanding youth, communication processing and signification in today’s dynamic social fabric. His excitement of going to the depth of consumer psyche, for digging out an insight, the adrenalin rush of learning from other disciplines and applying the same to explain, understand and interpret a client problem is infectious.