Sakshi Prakash is a digital analytics professional with 6 years of experience in qualitative and quantitative analytics spanning Technology and FMCG domains. Within an organization Prakash equips stakeholders across functions with information and insights garnered through digital content and metrics available today. She analyzes data around products, competitors, industry events, campaigns, announcements and people which aid in decision making at various levels ranging from product improvement to communications strategy.
Currently, Prakash is a Senior Analyst at Lenovo as part of their WW Social Media team based out of Singapore and her role focuses on Social Media Listening and Analytics. Prior to this she was with Hewlett-Packard in a similar role and started her career working at a research agency/KPO based out of India.