Head of Consumer Insights
Ritesh heads the Consumer insights function across multiple businesses like Cigarettes, Tea, Chewing tobacco, E-cigarettes and other innovations/ emerging businesses. He has an impeccable experience of 11+ years into Marketing and Consumer Insights with the second largest tobacco player of India “Godfrey Phillips India” and Nielsen research services.
His expertise and skills are in the area of understanding current consumer trends and future trending, developing business cases backed by research, brand tracking, Usage and Attitude research etc. Ritesh has been awarded the Best Case Presentation on ‘Use of Scan track, Consumer panel and Consumer behavior data for drawing marketable insights’ in Asia Pacific region Retail-CPS Conference held in Bangkok, 2007 and has been awarded for continuously being the top performer across Nielsen and GPI.