Reetika Gupta, ESSEC Asia-Pacific

Associate Professor of Marketing

Reetika GUPTA is an Associate Professor of Marketing at ESSEC Business School. Her research interests include corporate social responsibility, bottom of the pyramid marketing and consumer behavior in interactive consumption environments. Her research has been published in Journal of Consumer Psychology, Journal of Business Research, Journal of Advertising Research and Psychology and Marketing. Her teaching repertoire includes courses offered to students in the undergraduate, graduate and executive programs.


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