VP, Market Research
Nicole Foo has a Ph.D. in Usability Engineering from the University of Edinburgh, with deep expertise and interest in all things digital. She brings the voice of the customer to multiple digital content spaces in the financial services sector, as well as in digital news, music, and gaming. Nicole has published extensively in the field of customer-brand relationships in the financial services sector and in the use of technology in gerontology to support active aging. She has also spoken in various conferences and panel discussions sharing her wide knowledge and experience in research and digital content.
As a certified yoga instructor, Nicole is a strong advocator of practicing mindfulness in every business and personal endeavour, and strives to share her passion and knowledge in research and yoga to spread the goodness of living life to its fullest.