Neil Gains, TapestryWorks

Managing Partner

Neil is the owner of TapestryWorks and author of Brand esSense, and a pioneer of the role of the emotions and senses in branding. Neil is also an Associate Fellow of the Institute on Asian Consumer Insight, hosted at Nanyang Technological University in Singapore. He worked for Cadbury Schweppes for more than 10 years in R&D and sensory research, before moving to Asia with AMI (later Synovate) to manage their Asia Pacific innovation practice, setting up TapestryWorks in 2010. He has lived in UK, Indonesia, China and Singapore and has a doctorate in consumer psychology and sensory science.


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