Moowa has over a decade and a half experience as a strategic qualitative insights professional. With an academic background in law and social anthropology his professional experience has covered law firms, global insights houses and advertising agencies. Moowa has had the opportunity to work on several iconic regional and global brands as well as regional start-ups and not-for-profit organisations across sub-Saharan markets on the African continent and Europe. In 2013, Moowa set up Reach Insights to tap into the increasing need for specialised qualitative strategic insights focused on markets on the African continent. Reach has provided actionable strategic insights for clients in FMCG, automotive industry, telecommunications, renewable energy, social advocacy, entertainment and catering across the continent in a growing list of markets that currently includes Ghana, Botswana, Cote d’ivoire, Nigeria Ethiopia, Namibia, Rwanda, Kenya, Uganda, Tanzania, South Africa, Mozambique, Mauritius, Zambia and Zimbabwe.