Jeff Cheng, General Mills

Global Marketing Director, Haagen-Dazs

An accomplished, multi-disciplinary Head of Marketing with 20+ years proven track record of accomplishments in planning and leading comprehensive marketing strategies for industry-leading companies and brands (Unilever: Dove, Clear, Knorr, Signal, Vaseline, General Mills: Häagen-Dazs).

An innovative executive with expertise in developing and executing global marketing programs, resulting in proven gains in both revenue and brand recognition. Demonstrated success driving the growth of target markets through analyzing market data, business trends and developing strategic plans within budget to ensure corporate objectives are achieved. Proven leader with excellent communication skills, with the ability to orchestrate large campaigns, flawlessly execute product launches, and transform individuals into teams and leaders that ensure organizational success.

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