Associate Research Director
Graduating from university in the United States with bachelor’s degree in Psychology, I have started my marketing research career at IPSOS Japan in 2006. I had been working since then as a qualitative research specialist. I had moderated more than 500 interviews in Japan for various marketing objectives. I also handled great number of multi-country qualitative products for major FMCG companies. In 2016, I was transferred to IPSOS Vietnam, and I started working at INTAGE Vietnam in 2017. Since then I have been helping foreign clients, especially Japanese clients to understand the Vietnamese market and plan marketing strategies.