Dr. David is acknowledged as an authority on managing under uncertainty and researches into the use of social media for crisis communications. He has worked in 38 countries in most industrial and commercial sectors and advises governments on risk and crisis. He has taught at Liverpool, Ulster and Sheffield Universities, for Laureate Education, for the Fire Service College, for Coventry University on the Cybersecurity MBA and for professional institutes. His portfolio includes managing adverse events, communication strategies, strategic decision-making and scenario planning. He is currently undertaking a research programme into the impacts, uses and abuses of social and digital media for crisis decision-making and stakeholder engagement.