Dave McCaughan, Thailand Market Research Society

Founder & Life Board Member
Dave has over three decades of experience across the Asia-Pacific region leading the development of communication strategies and understanding Asian consumer trends. Originally based in Sydney he has lived in Bangkok ( twice ) Hong Kong ( Twice ) Shanghai and Tokyo for a total of twenty-five years and worked on extensive projects in all major Asian markets. First he spent over a quarter century with McCann Worldgroup, mostly as their head of market research and strategic planning for Asia and also at different times heading their Hong Kong, Tokyo and Bangkok offices. During that time he lead the development of advertising campaigns across the region for Coca-Cola, L’OREAL, MasterCard, Cathay Pacific, Darlie and many others. In 2015 Dave established BBIBLIOSEXUAL, a consultancy that is helping brands better understand the people of Asia and how they should create stories that will stick. In 2016 he also became Chief Strategy Officer for Ai.agency, a virtual research agency that uses various AI and machine learning tools to understand the narratives behind key issues and brands. Some of the clients he has worked with in recent years include TATA, Unilever, Clinique, UBER, Australia Wool Corp, NISSAN.


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