Daksha Desai is a Qualitative Research Specialist, with a penchant for numbers. She started her career in investment banking but discovered her love for Qualitative Research early on. A career spanning over 20 years has taken her from Mumbai to Dubai to London and now in Singapore. Over the years, she has led studies in over 35 countries across developed and emerging markets in Asia Pacific, Middle East, Africa, Europe and Americas which has enriched her appreciation of cultures and shaped her unique perspective. She has wide sectoral experience across Personal Care, Foods, Beverages, Financial Services and Healthcare. Having led projects with local, regional and global reach, she has a well-honed strategic orientation. She has presented twice at ESOMAR in Lisbon and Budapest.