Anubha has over 20 years of experience in Qualitative Research. Having started her qualitative research journey with PQR, she has worked with different agencies like Nielsen and Millward Brown in different geographies. She is currently a Senior Consultant with Hansa Research Group and heads the Qualitative practice for the South region. She has a keen eye for understanding the pulse of the consumer through different qualitative approaches and lenses. Her particular areas of interest include brand and communication research. She is a avid traveler and a Bollywood buff and loves to spend time binge watching Netflix with her two naughty brats.