Executive Director, Qualitative Growth and Emerging Markets, Top Clients, Products and Digital
Anshul has been associated with Nielsen for over seven years and brings along experience across cultures including India, Middle East, Africa and Asia Pacific. In his current stint he is driving the Nielsen Qualitative business across the Growth and Emerging markets – a group of over 80 countries. For over 15 years Anshul has helped clients grow and gain new frontiers using Behavioral Sciences, Shopper, Digital, Semiotics, Co-creation and Brand Activation methods. He has a distinct achievement of winning best practices and new thinking awards through the various organizations and roles he has been involved with. He has pursued Theatre and Film making in his previous avatars and that helps him employ creativity in research applications and tell stories that help clients gain the right insights. Anshul is a voracious reader, loves traveling to historic and ancient architecture locations and experiments across cuisines within the vegan and vegetarian world. He has a Degree in Psychology and a Post Graduate Diploma in Advertising and Mass Communications.