Andrea Bracho Poirier, Coca Cola

Manager Marketing and Commercial Insights

Andrea leads the qualification of innovation and development for Coca-Cola’s pipeline of products in the Tea and Juice category in the region. Her role encompasses many stages within the development journey, and she is an expert in using the power of insights to drive strategy and business growth. Prior to this, Andrea was at Proctor & Gamble for ten years, where she held a variety of Consumer and Market Knowledge roles across the business for global brands such as SK-II, Tide and Ariel.

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