Adhi Yudho Wibowo, Bluescope Steel

Retail Marketing Manager

Adhi Yudho Wibowo is digital marketing enthusiast and well-known marketer. He has experience working for U.S, German, and Australian company such as Accenture, Johnson & Johnson, Boehringer Ingelheim, and BlueScope. He also has Digital Marketing certification from Oxford Said Business School. Numerous of prestigious award also has been given such as Project Leadership award from BlueScope ASEAN (Malaysia), L’Oreal Estrat Business Game International award (Paris, France), and Double Cum Laude award for Civil engineering and MBA degree from Bandung Institute of Technology (Indonesia).
Currently he is managing Retail Marketing (B2B and B2C) for BlueScope as well as Business Development. His experience, passion, and interest are in how marketer able reaching customers by integrating offline and online media especially in the marketing world where market become more hyperconnected. Changing media consumption pattern, social media, media format, multitasking, and divided attention become daily challenge of current marketing landscape. According to 2015 study of Microsoft people generally have an attention span of eight seconds (McSpadden, 2015) therefore during his sharing session he will share how marketer can explore new ways to get sufficient “attention share” in the era of hyperconnected.


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