Abhijit Sah, Diageo

Head, Shopper insights

I am passionate about exploring the way we feel, think and “decide”. Human Behaviour, Social Interactions and Perceptions are what excite me.
I enjoy decoding the emotional world entrenched in the web of rationality to arrive at the skews and the balances.
Application of Consumer Insights is the name of the game and belief in progressive methodologies drives me.
My curiosity is my passion & expanse drives the depth of my thoughts.
Skill Sets: Consumer & Customer Insights, Shopper Insights, Brand / Market Strategy
Passion: Insights, Culture, Trend Spotting <->Innovation, Tech Diffusion
What keep me fired off the workstation: Cycling


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