Winning the attention and the hearts of the Chinese consumers with in-depth psychological insights

  • Leveraging a morphological cross-channel storytelling model to assess impact of advertisements on Chinese consumers
  • Using in-depth psychological communication model assess the actual emotional experiences within seconds of the advertising contact
  • Applying interview techniques such as free associations, retelling of stories, collage and picture sorting to overcome typical skepticism of the Chinese advertising recipients

Location: Main Room Date: 11th October 2018 Time: 11:30 am - 12:00 pm Sami Wong, Concept M Dirk Ziems, Concept M