Using qualitative research based on observation technique in the in-situ environment

  • Understanding consumer reactions in the environment where consumption happens to get unbiased views
  • Observing first, rather than asking to get unfiltered response
  • Demonstrate barriers to doing traditional research in few situations/objectives

Location: Main Room Date: 2nd September 2020 Time: 11:45 am - 12:05 pm Ashish Verma, Danone Indonesia