Using qualitative research based on observation technique in an in-situ environment

  • Understanding consumer reactions in the environment where consumption happens to get unbiased views
  • Observing first, rather than asking to get unfiltered response
  • Demonstrate barriers to doing traditional research in few situations/objectives

Location: Online Date: 18th November 2020 Time: 1:30 pm - 2:00 pm Ashish Verma, Danone Indonesia