Using qual research to understand cultural differences of complex societies

  • Using cross-cultural comparisons to better understand the similarities and differences in social cultural presentations and symbolic meaning
  • Integrating multiple methods to capture more comprehensive and real consumer life
  • Measuring emotions and behaviour to increase engagement efficiency

Location: Main Room Date: 2nd September 2020 Time: 9:15 am - 9:45 am Chad Sotelo, Electrolux Philippines