Understanding the critical role of qual in taking advantage of new data sources for marketing research

  • Adopting new data sources including social media, AI etc. for consumer insights
  • Mitigating the threat of market research function competing with other functions who own/access to the new data sources
  • Discussing the core role qual in market research

Location: Main Room Date: 10th October 2018 Time: 9:45 am - 10:15 am Naoki Takahashi, Nissan Motor