Transforming Coca-Cola in Southeast Asia by disrupting the rules of the game

  • Creating an agile design thinking innovation protocol to keep pace with consumers evolving preferences
  • Leveraging local key opinion leaders (KOLs) to develop a new product pipeline that resonates with target audiences
  • Validating product concepts to ensure market success in the disruptive world

Location: Main Room Date: 10th October 2018 Time: 11:15 am - 11:45 am Irene Joshy, Kantar Andrea Bracho Poirier, Coca Cola