Reinventing The Wheel: Successful qualitative research on advanced technology products

  • Recruitment: Carefully constructing advanced screeners to ensure that respondents have the right experience with the products
  • Moderation: Pragmatic techniques for moderators to obtain a deep knowledge of complex subject matters in order to understand product usage and unique needs
  • Budgeting: Developing budgets, cost projections and setting up processes for research including product training, orientation to differential product usage in multiple market segments, and testing discussion guides in experimental pilot interviews
  • Managing: Overcoming special challenges for multinational and multi-language qualitative work on technological products including training, communication, securing prototypes and other factors

Location: Main Room Date: 11th October 2017 Time: 12:15 pm - 12:45 pm Steven Fuller, InforMedix Marketing Research Pooja Mayee, Medtronic