Panel discussion : Why do clients reject creative proposals? Old school or the fear of failing research and cost?

  • Discussing the decision making when trialling new thinking?
  • How can agencies convince clients to take the plunge?
  • Balancing creativity with business risk balancing
  • Does unforeseen result present a risk to corporates rather than an opportunity?

Moderator:
Wei Fen Lee, Consumer Insights Manager, Global Travel Retail Shiseido
Panellist:
Carlos Hernandez Jr, Head of Market Insights, Asia, Abbott
Jacob Harbord, Associate Director, Clear Strategy
Joanne Fairhead, Executive Director, The Walt Disney Company
Maya Madhusoodan, Managing Director, APAC , Space Doctors