Obtaining multiple data point behaviours through combining various research methods

  • Blending datasets to provide a holistic picture of consumer behaviour and attitude
  • Using ethnography and semiotics to uncover trends beyond predictive and prescriptive insights
  • Incorporating digital social listening in reaching a broader audience for a wider set of data

Location: Main Room Date: 1st September 2020 Time: 12:15 pm - 12:35 pm Sufi Rafa’ee, Brandwatch