It takes two to tango – creating a coherent brand story is key to success

Pankaj will showcase a study in which the failure/success of a product could be accurately forecasted by testing consumers sensorial perceptions & expectations

  • Testing for coherence between the packaging, name & scent in early stage in NPD with the consumer to ensure market success
  • Testing consumers’ sensorial pack expectations against the actual product perception to forecast market performance
  • Identifying nuances of sensorial expectation and delivery to increase coherence between the parts of the mix unlocking new growth levers

Location: Main Room Date: 11th October 2018 Time: 2:00 pm - 2:30 pm Pankaj Jha, Sensanalysis