Introducing “sensemaking” as a framework to understand consumers’ social beliefs

  • Understanding how people act on their social beliefs and why this is important for researchers
  • Using sensemaking to better understand personal complex evolving decision making in real-world situations
  • Outlining the consequences and results of this ethnographical approach and how it can be applied
  • Case study: vegetarianism and the emerging trend of plant-based foods in Australia

Location: Main Room Date: 1st September 2020 Time: 3:55 pm - 4:25 pm Susan Bell, Susan Bell Research