Integrating neuroscience in qualitative research to enable speedy actionable insights

  • Combining methodologies to make qual research more agile, actionable and measurable
  • Blending intuitive thinking and rationalisation through cognitive belief and responses to understand better reasoning’s
  • Demonstrating different ways of leveraging neuroscience in empowering qual research in enriching and supporting consumer responses to products, concepts and communications

Location: Main Room Date: 1st September 2020 Time: 3:35 pm - 3:55 pm Smriti Singh Bhatia, Inqognito