How Virtual Reality plays a role in Qualitative Product Evaluation

  • Can VR/AR be used to co-develop or assess product experience?
  • Understanding consumer needs and delivering innovations that meet customer expectations
  • Evaluating sensorial and usability aspects of products using VR/AR
  • What’s next: understanding similarities and differences between real-life and VR evaluations

Location: Online Date: 18th November 2020 Time: 10:00 am - 10:30 am Hemali Pandya, L’OREAL Humphery Chen, Intage