Panel discussion : How to convince clients to accept creative proposals in times of pandemic – Fear, cost or being just conservative?
- Discussing the decision making when trialling new thinking?
- How can agencies convince clients to take the plunge?
- Balancing creativity with business risk balancing
- Does unforeseen result present a risk to corporates rather than an opportunity?
Wei Fen Lee, Consumer Insights Manager, Global Travel Retail, Shiseido
Jacob Harbord, Associate Director, Clear Strategy
Dave McCaughan, Founder & Life Board Member, Thailand Market Research Society