Panel discussion : How to convince clients to accept creative proposals in times of pandemic – Fear, cost or being just conservative?

  • Discussing the decision making when trialling new thinking?
  • How can agencies convince clients to take the plunge?
  • Balancing creativity with business risk balancing
  • Does unforeseen result present a risk to corporates rather than an opportunity?

Moderator:
Wei Fen Lee, Consumer Insights Manager, Global Travel Retail, Shiseido
Panellist:
Jacob Harbord, Associate Director, Clear Strategy
Dave McCaughan, Founder & Life Board Member, Thailand Market Research Society