“Contextually designed research approaches”. How a setback set us on a path to gold!
- Tackling declining fan engagement through qualitative research
- Addressing respondents distrust by integrating local community leaders into the research process through co-moderation, interpretation and contextualisation
- Employing a set of methodologies that match the background and aspirations of the multi-faceted communities
- Translating the key socio-cultural levers identified into specific, commercial actions