“Contextually designed research approaches”. How a setback set us on a path to gold!

  • Tackling declining fan engagement through qualitative research
  • Addressing respondents distrust by integrating local community leaders into the research process through co-moderation, interpretation and contextualisation
  • Employing a set of methodologies that match the background and aspirations of the multi-faceted communities
  • Translating the key socio-cultural levers identified into specific, commercial actions

Location: Main Room Date: 2nd September 2020 Time: 3:05 pm - 3:35 pm Amar Anagal, Star Sports Mukul Gautam, Purple Audacity