Clear Signs: Integrated Approaches to Marketing Semiotics & Consumer Semiosis

  • Integrating semiotics with consumer research
  • Creating new tools and conceptual frameworks to bridge the gap between semiotics and consumers
  • Discussing several solutions, from iconic stimulus to socio affective indexes and more

Location: Main Room Date: 2nd September 2020 Time: 2:05 pm - 2:35 pm Jacob Harbord, Clear Strategy