Citizen Researchers Reporting for Duty: Where we don’t ask but consumers tell anyway

  • Tackling recruitment challenges through new forms of engagement
  • Vlogging: Developing personal chronicling and self-expression as a qualitative methodology
  • Including the consumer into the research process by replacing conventional focus groups or interviews with video blogs
  • Evaluating results: what’s in it for the research community?

Location: Online Date: 18th November 2020 Time: 4:30 pm - 5:00 pm Radhika Venkatarayan, Karvy Insights