Applying digital and analog ethnography to gain complete insights into shopper behaviours and mindsets

  • Blending digital and traditional qual methods in identifying shopper habits and psychology
  • Integrating GIS analysis in vividly understanding shopper selection channels/shops in their daily life
  • Using GIS findings as part of the stimulus to gain further insights in shopper psychology on in-depth 1:1 interview

Location: Main Room Date: 1st September 2020 Time: 2:35 pm - 3:05 pm Eri Yamazaki, Coca-Cola Japan